Natural Choice (SW 7011)
Illustrative room. Screen colors vary; test a sample before you paint.
Natural Choice (SW 7011) is a light, warm off-white from Sherwin-Williams: LRV 73, so it reflects about 73 percent of the light that hits it.
Colors that go with Natural Choice
Four Sherwin-Williams colors picked for Natural Choice by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Natural Choice, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Strand of Pearls | CSP-395 | 72.2 | 0.0 | indistinguishable |
| Behr | Light Granite | N340-1 | 72.4 | 0.2 | indistinguishable |
| Valspar | Gracious | 6007-1A | 72 | 0.2 | indistinguishable |
| PPG Paints | Southern Breeze | 1097-2 | 74 | 0.2 | indistinguishable |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams off-white colors nearest to Natural Choice (LRV 73) by LRV.
Lighter than Natural Choice
Darker than Natural Choice
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 7011 |
| Hex | #E3DED0 |
| RGB | 227, 222, 208 |
| HSL | 44°, 25%, 85% |
| LRV (light reflectance value) | 73 |
| Lab L*, a*, b* | 88.5, -0.7, 7.5 |
| Undertone | Neutral |
| Temperature | warm |
| Color family | Off-white |
Same paint, two kinds of light
Natural Choice (SW 7011), published as #E3DED0
#D2D4CE
#F5E8D0
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
Comparisons that include Natural Choice (SW 7011)
More from Sherwin-Williams
Common questions
- What is the LRV of Natural Choice (SW 7011)?
- Natural Choice has an LRV of 73. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Natural Choice is a light color.
- What is the closest match to Natural Choice in another brand?
- Strand of Pearls (BM CSP-395) from Benjamin Moore, at a deltaE of 0.0 (indistinguishable).
- Is Natural Choice warm or cool?
- Sherwin-Williams lists Natural Choice as warm, with a Neutral undertone. Its Lab b* value is 7.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.