Natural Choice (SW 7011) vs Shoji White (SW 7042)
Illustrative room. Screen colors vary; test a sample before you paint.
Quick decision
- Lighter
- Shoji White, LRV 74 vs 73.
- Warmer
- About the same, both warm white (Lab b* 7.5 vs 6.7).
- North rooms
- About the same: both keep their brightness and color about equally (L* 85.2 vs 84.6 in north light).
- Trim that works
- Roman Column SW 7562, #F6F0E2, LRV 88: the Sherwin-Williams white closest in hue to both.
- Closeness
- deltaE 1.6, very close. At 1.6, test both side by side if the room is dim or north-facing.
See each color
Natural Choice
More comparisons with Natural Choice
Natural Choice (SW 7011) is about as light as Shoji White (SW 7042) and about as warm: LRV 73 vs 74, deltaE 1.6 (very close).
Side by side
| Measure | Natural Choice | Shoji White | Gap |
|---|---|---|---|
| Brand | Sherwin-Williams | Sherwin-Williams | |
| Color code | SW 7011 | SW 7042 | |
| Hex | #E3DED0 | #E6DFD3 | |
| RGB | 227, 222, 208 | 230, 223, 211 | |
| HSL | 44°, 25%, 85% | 38°, 28%, 86% | |
| LRV (light reflectance value) | 73 | 74 | −1 |
| Lab L* | 88.5 | 89.1 | −0.6 |
| Lab a* | -0.7 | 0.3 | −1.0 |
| Lab b* | 7.5 | 6.7 | +0.7 |
| Undertone | Neutral | Warm | |
| Temperature | warm | warm | |
| Color family | Off-white | Off-white |
Same paint, two kinds of light
Natural Choice (SW 7011), published as #E3DED0
#D2D4CE
#F5E8D0
Shoji White (SW 7042), published as #E6DFD3
#D5D5D1
#F8E9D3
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Which should you pick
Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.
- Pick Shoji White (SW 7042) for a small room or a north-facing room, because it is 1 LRV points lighter (74 vs 73), so it bounces back more of the limited light
Closest matches to Natural Choice in other brands
Closest matches to Shoji White in other brands
Common questions
- Is Natural Choice the same color as Shoji White?
- They are very close: a CIEDE2000 difference of 1.6. Side by side you may see a slight difference between Natural Choice and Shoji White.
- Which is lighter, Natural Choice or Shoji White?
- Shoji White, with an LRV of 74 against 73.
Full pages
Related comparisons
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.