White Duck (SW 7010)

White Duck SW 7010#E5DFD2, LRV 74
Living room with walls painted Sherwin-Williams White Duck SW 7010 (simulated)
Living room, walls in White Duck

Illustrative room. Screen colors vary; test a sample before you paint.

White Duck (SW 7010) is a light, warm off-white from Sherwin-Williams: LRV 74, so it reflects about 74 percent of the light that hits it.

Colors that go with White Duck

Four Sherwin-Williams colors picked for White Duck by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.

Closest match in every other brand

Each brand's closest color to White Duck, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Benjamin MooreOlympic Mountains97170.20.7indistinguishable
BehrCotton KnitPPU7-1174.10.0indistinguishable
ValsparTotten's Inlet7006-9760.8indistinguishable
PPG PaintsSouthern Breeze1097-2740.8indistinguishable

Lighter and darker in Sherwin-Williams

Color data

BrandSherwin-Williams
Color codeSW 7010
Hex#E5DFD2
RGB229, 223, 210
HSL41°, 27%, 86%
LRV (light reflectance value)74
Lab L*, a*, b*89.0, -0.2, 7.1
UndertoneNeutral
Temperaturewarm
Color familyOff-white

Same paint, two kinds of light

White Duck (SW 7010), published as #E5DFD2

North light (cool, indirect)
#D4D5D0
South light (warm, direct)
#F7E9D2

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Sherwin-Williams

Comparisons that include White Duck (SW 7010)

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Common questions

What is the LRV of White Duck (SW 7010)?
White Duck has an LRV of 74. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so White Duck is a light color.
What is the closest match to White Duck in another brand?
Cotton Knit (Behr PPU7-11) from Behr, at a deltaE of 0.0 (indistinguishable).
Is White Duck warm or cool?
Sherwin-Williams lists White Duck as warm, with a Neutral undertone. Its Lab b* value is 7.1; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .