Natural Choice (SW 7011) vs Neutral Ground (SW 7568)
Illustrative room. Screen colors vary; test a sample before you paint.
Quick decision
- Lighter
- Natural Choice, LRV 73 vs 70.
- Warmer
- Neutral Ground (Lab b* 8.9 vs 7.5). Natural Choice reads warm white; Neutral Ground reads greige.
- North rooms
- Natural Choice keeps more brightness (L* 84.6 vs 83.4 in north light); both drift gray about equally.
- Trim that works
- Classic Light Buff SW 0050, #F0EADC, LRV 83: the Sherwin-Williams white closest in hue to both.
- Closeness
- deltaE 1.7, very close. At 1.7, test both side by side if the room is dim or north-facing.
See each color
Natural Choice
More comparisons with Natural Choice
Neutral Ground
More comparisons with Neutral Ground
Natural Choice (SW 7011) is slightly lighter than Neutral Ground (SW 7568) and slightly cooler: LRV 73 vs 70, deltaE 1.7 (very close).
Side by side
| Measure | Natural Choice | Neutral Ground | Gap |
|---|---|---|---|
| Brand | Sherwin-Williams | Sherwin-Williams | |
| Color code | SW 7011 | SW 7568 | |
| Hex | #E3DED0 | #E2DACA | |
| RGB | 227, 222, 208 | 226, 218, 202 | |
| HSL | 44°, 25%, 85% | 40°, 29%, 84% | |
| LRV (light reflectance value) | 73 | 70 | +3 |
| Lab L* | 88.5 | 87.3 | +1.2 |
| Lab a* | -0.7 | 0.0 | −0.7 |
| Lab b* | 7.5 | 8.9 | −1.4 |
| Undertone | Neutral | Warm | |
| Temperature | warm | warm | |
| Color family | Off-white | Beige |
Same paint, two kinds of light
Natural Choice (SW 7011), published as #E3DED0
#D2D4CE
#F5E8D0
Neutral Ground (SW 7568), published as #E2DACA
#D1D0C8
#F4E4CA
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Which should you pick
Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.
- Pick Natural Choice (SW 7011) for a small room or a north-facing room, because it is 3 LRV points lighter (73 vs 70), so it bounces back more of the limited light
- Pick Natural Choice (SW 7011) for a south-facing room, because its Lab b* is 7.5 against 8.9, so it is the cooler of the two and offsets warm direct sun
- Pick Neutral Ground (SW 7568) to warm a north-facing room, because it is the warmer of the two (Lab b* 8.9), which counters cool indirect light
Closest matches to Natural Choice in other brands
Closest matches to Neutral Ground in other brands
Common questions
- Is Natural Choice the same color as Neutral Ground?
- They are very close: a CIEDE2000 difference of 1.7. Side by side you may see a slight difference between Natural Choice and Neutral Ground.
- Which is lighter, Natural Choice or Neutral Ground?
- Natural Choice, with an LRV of 73 against 70.
Full pages
Related comparisons
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.