Natural Choice (SW 7011) vs Oyster White (SW 7637)

Living room with walls painted Sherwin-Williams Natural Choice SW 7011 (simulated)
Natural Choice SW 7011#E3DED0, LRV 73
Living room with walls painted Sherwin-Williams Oyster White SW 7637 (simulated)
Oyster White SW 7637#E2DDD0, LRV 72

Illustrative room. Screen colors vary; test a sample before you paint.

Quick decision

Lighter
Natural Choice, LRV 73 vs 72.
Warmer
About the same, both warm white (Lab b* 7.5 vs 7.0).
North rooms
About the same: both keep their brightness and color about equally (L* 84.6 vs 84.3 in north light).
Trim that works
Roman Column SW 7562, #F6F0E2, LRV 88: the Sherwin-Williams white closest in hue to both.
Closeness
deltaE 0.5, indistinguishable. At 0.5, pick on price, finish or availability.

See each color

Natural Choice (SW 7011) is about as light as Oyster White (SW 7637) and about as warm: LRV 73 vs 72, deltaE 0.5 (indistinguishable).

Side by side

MeasureNatural ChoiceOyster WhiteGap
BrandSherwin-WilliamsSherwin-Williams
Color codeSW 7011SW 7637
Hex#E3DED0#E2DDD0
RGB227, 222, 208226, 221, 208
HSL44°, 25%, 85%43°, 24%, 85%
LRV (light reflectance value)7372+1
Lab L*88.588.2+0.3
Lab a*-0.7-0.5−0.2
Lab b*7.57.0+0.5
UndertoneNeutralNeutral
Temperaturewarmwarm
Color familyOff-whiteOff-white

Same paint, two kinds of light

Natural Choice (SW 7011), published as #E3DED0

North light (cool, indirect)
#D2D4CE
South light (warm, direct)
#F5E8D0

Oyster White (SW 7637), published as #E2DDD0

North light (cool, indirect)
#D1D3CE
South light (warm, direct)
#F4E7D0

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Which should you pick

Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.

  • Pick Natural Choice (SW 7011) for a small room or a north-facing room, because it is 1 LRV points lighter (73 vs 72), so it bounces back more of the limited light

Closest matches to Natural Choice in other brands

Closest matches to Oyster White in other brands

Common questions

Is Natural Choice the same color as Oyster White?
They are indistinguishable: a CIEDE2000 difference of 0.5. Most people cannot tell Natural Choice and Oyster White apart.
Which is lighter, Natural Choice or Oyster White?
Natural Choice, with an LRV of 73 against 72.

Full pages

Related comparisons

Published . Updated .

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.