Incredible White (SW 7028)
Illustrative room. Screen colors vary; test a sample before you paint.
Incredible White (SW 7028) is a light, neutral off-white from Sherwin-Williams: LRV 74, so it reflects about 74 percent of the light that hits it.
Colors that go with Incredible White
Four Sherwin-Williams colors picked for Incredible White by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Incredible White, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | White Winged Dove | 1457 | 75.3 | 1.1 | very close |
| Behr | Crème De La Crème | MQ3-33 | 73.3 | 0.5 | indistinguishable |
| Valspar | Ballroom Belle | 7001-9 | 75 | 0.7 | indistinguishable |
| PPG Paints | Ash | 1076-2 | 74 | 0.9 | indistinguishable |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams off-white colors nearest to Incredible White (LRV 74) by LRV.
Lighter than Incredible White
Darker than Incredible White
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 7028 |
| Hex | #E3DED7 |
| RGB | 227, 222, 215 |
| HSL | 35°, 18%, 87% |
| LRV (light reflectance value) | 74 |
| Lab L*, a*, b* | 88.7, 0.5, 4.0 |
| Undertone | Warm |
| Temperature | neutral |
| Color family | Off-white |
Same paint, two kinds of light
Incredible White (SW 7028), published as #E3DED7
#D1D4D5
#F5E8D7
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
Comparisons that include Incredible White (SW 7028)
More from Sherwin-Williams
Common questions
- What is the LRV of Incredible White (SW 7028)?
- Incredible White has an LRV of 74. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Incredible White is a light color.
- What is the closest match to Incredible White in another brand?
- Crème De La Crème (Behr MQ3-33) from Behr, at a deltaE of 0.5 (indistinguishable).
- Is Incredible White warm or cool?
- Sherwin-Williams lists Incredible White as neutral, with a Warm undertone. Its Lab b* value is 4.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.