White Duck (SW 7010) vs Natural Choice (SW 7011)
Illustrative room. Screen colors vary; test a sample before you paint.
Quick decision
- Lighter
- White Duck, LRV 74 vs 73.
- Warmer
- About the same, both warm white (Lab b* 7.1 vs 7.5).
- North rooms
- About the same: both keep their brightness and color about equally (L* 85.1 vs 84.6 in north light).
- Trim that works
- Roman Column SW 7562, #F6F0E2, LRV 88: the Sherwin-Williams white closest in hue to both.
- Closeness
- deltaE 0.8, indistinguishable. At 0.8, pick on price, finish or availability.
See each color
Natural Choice
More comparisons with Natural Choice
White Duck (SW 7010) is about as light as Natural Choice (SW 7011) and about as warm: LRV 74 vs 73, deltaE 0.8 (indistinguishable).
Side by side
| Measure | White Duck | Natural Choice | Gap |
|---|---|---|---|
| Brand | Sherwin-Williams | Sherwin-Williams | |
| Color code | SW 7010 | SW 7011 | |
| Hex | #E5DFD2 | #E3DED0 | |
| RGB | 229, 223, 210 | 227, 222, 208 | |
| HSL | 41°, 27%, 86% | 44°, 25%, 85% | |
| LRV (light reflectance value) | 74 | 73 | +1 |
| Lab L* | 89.0 | 88.5 | +0.4 |
| Lab a* | -0.2 | -0.7 | +0.5 |
| Lab b* | 7.1 | 7.5 | −0.4 |
| Undertone | Neutral | Neutral | |
| Temperature | warm | warm | |
| Color family | Off-white | Off-white |
Same paint, two kinds of light
White Duck (SW 7010), published as #E5DFD2
#D4D5D0
#F7E9D2
Natural Choice (SW 7011), published as #E3DED0
#D2D4CE
#F5E8D0
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Which should you pick
Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.
- Pick White Duck (SW 7010) for a small room or a north-facing room, because it is 1 LRV points lighter (74 vs 73), so it bounces back more of the limited light
Closest matches to White Duck in other brands
Closest matches to Natural Choice in other brands
Common questions
- Is White Duck the same color as Natural Choice?
- They are indistinguishable: a CIEDE2000 difference of 0.8. Most people cannot tell White Duck and Natural Choice apart.
- Which is lighter, White Duck or Natural Choice?
- White Duck, with an LRV of 74 against 73.
Full pages
Related comparisons
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.