Summer Plum (BM 2074-20)
Illustrative room. Screen colors vary; test a sample before you paint.
Summer Plum (BM 2074-20) is a very deep, cool pink from Benjamin Moore: LRV 9.6, so it reflects about 10 percent of the light that hits it.
Colors that go with Summer Plum
Four Benjamin Moore colors picked for Summer Plum by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Summer Plum, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Framboise | SW 6566 | 8 | 4.0 | noticeably different |
| Behr | Plum Jam | 690B-7 | 9.2 | 4.1 | noticeably different |
| Valspar | Brown Cherry | 1009-7 | 10 | 5.4 | clearly different |
| PPG Paints | Magic Magenta | 1180-7 | 10 | 4.4 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to Summer Plum (LRV 9.6) by LRV.
Lighter than Summer Plum
Darker than Summer Plum
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2074-20 |
| Hex | #7B3C63 |
| RGB | 123, 60, 99 |
| HSL | 323°, 34%, 36% |
| LRV (light reflectance value) | 9.6 |
| Lab L*, a*, b* | 34.7, 32.6, -10.5 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Summer Plum (BM 2074-20), published as #7B3C63
#6C3461
#8A4463
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Summer Plum (BM 2074-20)?
- Summer Plum has an LRV of 9.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Summer Plum is a very deep color.
- What is the closest match to Summer Plum in another brand?
- Framboise (SW 6566) from Sherwin-Williams, at a deltaE of 4.0 (noticeably different).
- Is Summer Plum warm or cool?
- Benjamin Moore lists Summer Plum as cool, with a Cool Blue undertone. Its Lab b* value is -10.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.