Plum Jam (Behr 690B-7)
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Plum Jam (Behr 690B-7) is a very deep, cool pink from Behr: LRV 9.2, so it reflects about 9 percent of the light that hits it.
Colors that go with Plum Jam
Three Behr colors picked for Plum Jam by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Plum Jam, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Juneberry | SW 6573 | 9 | 4.8 | noticeably different |
| Benjamin Moore | Bottle of Bordeaux | 1357 | 11.3 | 3.4 | noticeably different |
| Valspar | Brown Cherry | 1009-7 | 10 | 2.9 | noticeably different |
| PPG Paints | Wild Plum | 1044-7 | 10 | 3.4 | noticeably different |
Lighter and darker in Behr
The Behr pink colors nearest to Plum Jam (LRV 9.2 (estimated)) by LRV.
Lighter than Plum Jam
Darker than Plum Jam
Color data
| Brand | Behr |
|---|---|
| Color code | 690B-7 |
| Hex | #784660 |
| RGB | 120, 70, 96 |
| HSL | 329°, 26%, 37% |
| LRV (light reflectance value) | 9.2 (estimated from the hex) |
| Lab L*, a*, b* | 36.4, 25.3, -6.1 |
| Undertone | Cool |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Plum Jam (Behr 690B-7), published as #784660
#693E5E
#874E60
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Plum Jam (Behr 690B-7)?
- Plum Jam has an LRV of 9.2 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Plum Jam is a very deep color.
- What is the closest match to Plum Jam in another brand?
- Brown Cherry (Valspar 1009-7) from Valspar, at a deltaE of 2.9 (noticeably different).
- Is Plum Jam warm or cool?
- Behr lists Plum Jam as cool, with a Cool undertone. Its Lab b* value is -6.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.