Grape Juice (BM 2074-10)
Illustrative room. Screen colors vary; test a sample before you paint.
Grape Juice (BM 2074-10) is a very deep, neutral pink from Benjamin Moore: LRV 6.7, so it reflects about 7 percent of the light that hits it.
Colors that go with Grape Juice
Three Benjamin Moore colors picked for Grape Juice by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Grape Juice, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Fabulous Grape | SW 6293 | 6 | 2.6 | noticeably different |
| Behr | Delicious Berry | S-G-690 | 7.3 | 4.9 | noticeably different |
| Valspar | Berry Brown | 1010-7 | 6 | 2.1 | very close |
| PPG Paints | Love Potion | 1179-7 | 7 | 4.2 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to Grape Juice (LRV 6.7) by LRV.
Lighter than Grape Juice
Darker than Grape Juice
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2074-10 |
| Hex | #62334A |
| RGB | 98, 51, 74 |
| HSL | 331°, 32%, 29% |
| LRV (light reflectance value) | 6.7 |
| Lab L*, a*, b* | 28.0, 24.4, -4.8 |
| Undertone | Cool |
| Temperature | neutral |
| Color family | Pink |
Same paint, two kinds of light
Grape Juice (BM 2074-10), published as #62334A
#542B48
#703B4A
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Grape Juice (BM 2074-10)?
- Grape Juice has an LRV of 6.7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Grape Juice is a very deep color.
- What is the closest match to Grape Juice in another brand?
- Berry Brown (Valspar 1010-7) from Valspar, at a deltaE of 2.1 (very close).
- Is Grape Juice warm or cool?
- Benjamin Moore lists Grape Juice as neutral, with a Cool undertone. Its Lab b* value is -4.8; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.