Twilight Magenta (BM 2074-30)
Illustrative room. Screen colors vary; test a sample before you paint.
Twilight Magenta (BM 2074-30) is a very deep, cool pink from Benjamin Moore: LRV 15.3, so it reflects about 15 percent of the light that hits it.
Colors that go with Twilight Magenta
Four Benjamin Moore colors picked for Twilight Magenta by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Twilight Magenta, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Dynamo | SW 6841 | 11 | 5.8 | clearly different |
| Behr | Xoxo | P110-7 | 13.2 | 2.8 | noticeably different |
| Valspar | Cosmic Berry | 4001-10C | 14 | 6.6 | clearly different |
| PPG Paints | Grape Juice | 1251-7 | 14 | 3.4 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to Twilight Magenta (LRV 15.3) by LRV.
Lighter than Twilight Magenta
Darker than Twilight Magenta
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2074-30 |
| Hex | #9B4A80 |
| RGB | 155, 74, 128 |
| HSL | 320°, 35%, 45% |
| LRV (light reflectance value) | 15.3 |
| Lab L*, a*, b* | 43.4, 40.7, -14.9 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Twilight Magenta (BM 2074-30), published as #9B4A80
#8C427E
#AB5280
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Twilight Magenta (BM 2074-30)?
- Twilight Magenta has an LRV of 15.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Twilight Magenta is a very deep color.
- What is the closest match to Twilight Magenta in another brand?
- Xoxo (Behr P110-7) from Behr, at a deltaE of 2.8 (noticeably different).
- Is Twilight Magenta warm or cool?
- Benjamin Moore lists Twilight Magenta as cool, with a Cool Blue undertone. Its Lab b* value is -14.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.