Passion Plum (BM 2073-30)
Illustrative room. Screen colors vary; test a sample before you paint.
Passion Plum (BM 2073-30) is a very deep, cool pink from Benjamin Moore: LRV 11.8, so it reflects about 12 percent of the light that hits it.
Colors that go with Passion Plum
Four Benjamin Moore colors picked for Passion Plum by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Passion Plum, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Vigorous Violet | SW 6838 | 13 | 5.2 | clearly different |
| Behr | Raspberry Mousse | S-G-680 | 9.1 | 1.9 | very close |
| Valspar | Magician's Cloak | 1009-8 | 11 | 1.9 | very close |
| PPG Paints | Magic Magenta | 1180-7 | 10 | 3.1 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to Passion Plum (LRV 11.8) by LRV.
Lighter than Passion Plum
Darker than Passion Plum
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2073-30 |
| Hex | #764B6E |
| RGB | 118, 75, 110 |
| HSL | 311°, 22%, 38% |
| LRV (light reflectance value) | 11.8 |
| Lab L*, a*, b* | 37.9, 24.1, -12.7 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Passion Plum (BM 2073-30), published as #764B6E
#67436C
#86536E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Passion Plum (BM 2073-30)?
- Passion Plum has an LRV of 11.8. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Passion Plum is a very deep color.
- What is the closest match to Passion Plum in another brand?
- Magician's Cloak (Valspar 1009-8) from Valspar, at a deltaE of 1.9 (very close).
- Is Passion Plum warm or cool?
- Benjamin Moore lists Passion Plum as cool, with a Cool Blue undertone. Its Lab b* value is -12.7; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.