Magic Magenta (PPG 1180-7)
Illustrative room. Screen colors vary; test a sample before you paint.
Magic Magenta (PPG 1180-7) is a very deep, cool pink from PPG Paints: LRV 10, so it reflects about 10 percent of the light that hits it.
Colors that go with Magic Magenta
Three PPG Paints colors picked for Magic Magenta by this site's color math: a trim white, a quiet contrast from another family, a dark accent. PPG Paints did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Magic Magenta, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Passionate Purple | SW 6981 | 12 | 5.7 | clearly different |
| Benjamin Moore | Passion Plum | 2073-30 | 11.8 | 3.1 | noticeably different |
| Behr | Graphic Grape | T15-12 | 11.6 | 2.1 | very close |
| Valspar | Magician's Cloak | 1009-8 | 11 | 4.3 | noticeably different |
Lighter and darker in PPG Paints
The PPG Paints pink colors nearest to Magic Magenta (LRV 10) by LRV.
Lighter than Magic Magenta
Darker than Magic Magenta
Color data
| Brand | PPG Paints |
|---|---|
| Color code | 1180-7 |
| Hex | #7F4774 |
| RGB | 127, 71, 116 |
| HSL | 312°, 28%, 39% |
| LRV (light reflectance value) | 10 |
| Lab L*, a*, b* | 38.3, 30.8, -15.6 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Magic Magenta (PPG 1180-7), published as #7F4774
#703F72
#8F4F74
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from PPG Paints
More from PPG Paints
Common questions
- What is the LRV of Magic Magenta (PPG 1180-7)?
- Magic Magenta has an LRV of 10. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Magic Magenta is a very deep color.
- What is the closest match to Magic Magenta in another brand?
- Graphic Grape (Behr T15-12) from Behr, at a deltaE of 2.1 (very close).
- Is Magic Magenta warm or cool?
- PPG Paints lists Magic Magenta as cool, with a Cool Blue undertone. Its Lab b* value is -15.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.