Exotic Purple (BM 2071-10)

Illustrative room. Screen colors vary; test a sample before you paint.
Exotic Purple (BM 2071-10) is a very deep, cool purple from Benjamin Moore: LRV 5.5, so it reflects about 5 percent of the light that hits it.
Colors that go with Exotic Purple
Three Benjamin Moore colors picked for Exotic Purple by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Exotic Purple, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Concord Grape | SW 6559 | 5 | 2.8 | noticeably different |
| Behr | Purple Bloom | S-H-680 | 6.5 | 5.3 | clearly different |
| Valspar | Plum Good | 4011-10 | 6 | 4.9 | noticeably different |
| PPG Paints | Royal Indigo | 1174-7 | 6 | 5.2 | clearly different |
Lighter and darker in Benjamin Moore
The Benjamin Moore purple colors nearest to Exotic Purple (LRV 5.5) by LRV.
Lighter than Exotic Purple
Darker than Exotic Purple
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2071-10 |
| Hex | #43334D |
| RGB | 67, 51, 77 |
| HSL | 277°, 20%, 25% |
| LRV (light reflectance value) | 5.5 |
| Lab L*, a*, b* | 24.0, 12.9, -13.2 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Exotic Purple (BM 2071-10), published as #43334D
#342B4B
#523B4D
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Exotic Purple (BM 2071-10)?
- Exotic Purple has an LRV of 5.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Exotic Purple is a very deep color.
- What is the closest match to Exotic Purple in another brand?
- Concord Grape (SW 6559) from Sherwin-Williams, at a deltaE of 2.8 (noticeably different).
- Is Exotic Purple warm or cool?
- Benjamin Moore lists Exotic Purple as cool, with a Cool Blue undertone. Its Lab b* value is -13.2; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.