Passion Plum (Behr HDC-WR15-2)

Passion Plum Behr HDC-WR15-2#9C5F77, LRV 16.6 (estimated)
Living room with walls painted Behr Passion Plum HDC-WR15-2 (simulated)
Living room, walls in Passion Plum

Illustrative room. Screen colors vary; test a sample before you paint.

Passion Plum (Behr HDC-WR15-2) is a very deep, neutral red from Behr: LRV 16.6, so it reflects about 17 percent of the light that hits it.

Colors that go with Passion Plum

Four Behr colors picked for Passion Plum by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Passion Plum, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsGrandeur PlumSW 6565143.3noticeably different
Benjamin MooreFashion Rose1356172.6noticeably different
ValsparDeep Sunset1005-3A172.7noticeably different
PPG PaintsBerries And Cream18-23172.4noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color codeHDC-WR15-2
Hex#9C5F77
RGB156, 95, 119
HSL336°, 24%, 49%
LRV (light reflectance value)16.6 (estimated from the hex)
Lab L*, a*, b*47.7, 28.2, -2.9
UndertoneWarm Red
Temperatureneutral
Color familyRed

Same paint, two kinds of light

Passion Plum (Behr HDC-WR15-2), published as #9C5F77

North light (cool, indirect)
#8D5675
South light (warm, direct)
#AC6877

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Passion Plum (Behr HDC-WR15-2)?
Passion Plum has an LRV of 16.6 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Passion Plum is a very deep color.
What is the closest match to Passion Plum in another brand?
Berries And Cream (PPG 18-23) from PPG Paints, at a deltaE of 2.4 (noticeably different).
Is Passion Plum warm or cool?
Behr lists Passion Plum as neutral, with a Warm Red undertone. Its Lab b* value is -2.9; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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