New London Burgundy (BM HC-61)
Illustrative room. Screen colors vary; test a sample before you paint.
New London Burgundy (BM HC-61) is a very deep, warm pink from Benjamin Moore: LRV 9.8, so it reflects about 10 percent of the light that hits it.
Colors that go with New London Burgundy
Four Benjamin Moore colors picked for New London Burgundy by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to New London Burgundy, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Cordial | SW 6306 | 11 | 4.5 | noticeably different |
| Behr | Fired Brick | PPF-50 | 8.7 | 1.1 | very close |
| Valspar | Moving Melody | 1009-5 | 9 | 1.4 | very close |
| PPG Paints | Chianti | 13-06 | 9 | 1.2 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to New London Burgundy (LRV 9.8) by LRV.
Lighter than New London Burgundy
Darker than New London Burgundy
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | HC-61 |
| Hex | #754B4E |
| RGB | 117, 75, 78 |
| HSL | 356°, 22%, 38% |
| LRV (light reflectance value) | 9.8 |
| Lab L*, a*, b* | 36.7, 18.3, 5.6 |
| Undertone | Warm |
| Temperature | warm |
| Color family | Pink |
Same paint, two kinds of light
New London Burgundy (BM HC-61), published as #754B4E
#67434C
#83534E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of New London Burgundy (BM HC-61)?
- New London Burgundy has an LRV of 9.8. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so New London Burgundy is a very deep color.
- What is the closest match to New London Burgundy in another brand?
- Fired Brick (Behr PPF-50) from Behr, at a deltaE of 1.1 (very close).
- Is New London Burgundy warm or cool?
- Benjamin Moore lists New London Burgundy as warm, with a Warm undertone. Its Lab b* value is 5.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.