Carter Plum (BM CW-355)
Illustrative room. Screen colors vary; test a sample before you paint.
Carter Plum (BM CW-355) is a very deep, neutral pink from Benjamin Moore: LRV 10.1, so it reflects about 10 percent of the light that hits it.
Colors that go with Carter Plum
Four Benjamin Moore colors picked for Carter Plum by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Carter Plum, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Fine Wine | SW 6307 | 7 | 4.5 | noticeably different |
| Behr | Blood Rose | T11-4 | 7.8 | 1.4 | very close |
| Valspar | Stoic | 1010-6 | 10 | 4.0 | noticeably different |
| PPG Paints | Red Red Wine | 1049-7 | 8 | 1.8 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to Carter Plum (LRV 10.1) by LRV.
Lighter than Carter Plum
Darker than Carter Plum
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | CW-355 |
| Hex | #734450 |
| RGB | 115, 68, 80 |
| HSL | 345°, 26%, 36% |
| LRV (light reflectance value) | 10.1 |
| Lab L*, a*, b* | 34.7, 21.9, 1.5 |
| Undertone | Warm Red |
| Temperature | neutral |
| Color family | Pink |
Same paint, two kinds of light
Carter Plum (BM CW-355), published as #734450
#653C4E
#814C50
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Carter Plum (BM CW-355)?
- Carter Plum has an LRV of 10.1. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Carter Plum is a very deep color.
- What is the closest match to Carter Plum in another brand?
- Blood Rose (Behr T11-4) from Behr, at a deltaE of 1.4 (very close).
- Is Carter Plum warm or cool?
- Benjamin Moore lists Carter Plum as neutral, with a Warm Red undertone. Its Lab b* value is 1.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.