Ultra Violet (BM 1372)
Illustrative room. Screen colors vary; test a sample before you paint.
Ultra Violet (BM 1372) is a very deep, cool pink from Benjamin Moore: LRV 12.8, so it reflects about 13 percent of the light that hits it.
Colors that go with Ultra Violet
Four Benjamin Moore colors picked for Ultra Violet by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Ultra Violet, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Vigorous Violet | SW 6838 | 13 | 3.4 | noticeably different |
| Behr | Birthstone | MQ4-62 | 11.8 | 2.0 | very close |
| Valspar | Magician's Cloak | 1009-8 | 11 | 2.5 | noticeably different |
| PPG Paints | Magic Magenta | 1180-7 | 10 | 4.7 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to Ultra Violet (LRV 12.8) by LRV.
Lighter than Ultra Violet
Darker than Ultra Violet
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1372 |
| Hex | #755172 |
| RGB | 117, 81, 114 |
| HSL | 305°, 18%, 39% |
| LRV (light reflectance value) | 12.8 |
| Lab L*, a*, b* | 39.4, 21.0, -12.9 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Ultra Violet (BM 1372), published as #755172
#654970
#855972
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Ultra Violet (BM 1372)?
- Ultra Violet has an LRV of 12.8. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Ultra Violet is a very deep color.
- What is the closest match to Ultra Violet in another brand?
- Birthstone (Behr MQ4-62) from Behr, at a deltaE of 2.0 (very close).
- Is Ultra Violet warm or cool?
- Benjamin Moore lists Ultra Violet as cool, with a Cool Blue undertone. Its Lab b* value is -12.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.