Dark Crimson (Behr M140-7)

Dark Crimson Behr M140-7#843C41, LRV 8.5 (estimated)
Living room with walls painted Behr Dark Crimson M140-7 (simulated)
Living room, walls in Dark Crimson

Illustrative room. Screen colors vary; test a sample before you paint.

Dark Crimson (Behr M140-7) is a very deep, warm red from Behr: LRV 8.5, so it reflects about 9 percent of the light that hits it.

Colors that go with Dark Crimson

Three Behr colors picked for Dark Crimson by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Dark Crimson, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsLuxurious RedSW 631491.1very close
Benjamin MoorePottery Red2085-209.80.9indistinguishable
ValsparPerennial Red1010-491.8very close
PPG PaintsRuby Lips1052-791.6very close

Lighter and darker in Behr

Color data

BrandBehr
Color codeM140-7
Hex#843C41
RGB132, 60, 65
HSL356°, 38%, 38%
LRV (light reflectance value)8.5 (estimated from the hex)
Lab L*, a*, b*35.0, 31.4, 11.9
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Dark Crimson (Behr M140-7), published as #843C41

North light (cool, indirect)
#763440
South light (warm, direct)
#924441

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

More from Behr

Common questions

What is the LRV of Dark Crimson (Behr M140-7)?
Dark Crimson has an LRV of 8.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Dark Crimson is a very deep color.
What is the closest match to Dark Crimson in another brand?
Pottery Red (BM 2085-20) from Benjamin Moore, at a deltaE of 0.9 (indistinguishable).
Is Dark Crimson warm or cool?
Behr lists Dark Crimson as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 11.9; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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