Fruit Cocktail (Behr M140-4)

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Fruit Cocktail (Behr M140-4) is a deep, neutral pink from Behr: LRV 33.5, so it reflects about 34 percent of the light that hits it.
Colors that go with Fruit Cocktail
Four Behr colors picked for Fruit Cocktail by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Fruit Cocktail, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Memorable Rose | SW 6311 | 33 | 3.2 | noticeably different |
| Benjamin Moore | Princess | 1272 | 31.3 | 2.1 | very close |
| Valspar | Doric Pink | 1008-3C | 30 | 2.7 | noticeably different |
| PPG Paints | Madagascar Pink | 1050-4 | 37 | 3.3 | noticeably different |
Lighter and darker in Behr
The Behr pink colors nearest to Fruit Cocktail (LRV 33.5 (estimated)) by LRV.
Lighter than Fruit Cocktail
Darker than Fruit Cocktail
Color data
| Brand | Behr |
|---|---|
| Color code | M140-4 |
| Hex | #D08995 |
| RGB | 208, 137, 149 |
| HSL | 350°, 43%, 68% |
| LRV (light reflectance value) | 33.5 (estimated from the hex) |
| Lab L*, a*, b* | 64.5, 28.7, 4.9 |
| Undertone | Warm |
| Temperature | neutral |
| Color family | Pink |
Same paint, two kinds of light
Fruit Cocktail (Behr M140-4), published as #D08995
#C08093
#E09295
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Fruit Cocktail (Behr M140-4)?
- Fruit Cocktail has an LRV of 33.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Fruit Cocktail is a deep color.
- What is the closest match to Fruit Cocktail in another brand?
- Princess (BM 1272) from Benjamin Moore, at a deltaE of 2.1 (very close).
- Is Fruit Cocktail warm or cool?
- Behr lists Fruit Cocktail as neutral, with a Warm undertone. Its Lab b* value is 4.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.