Fruit Cocktail (Behr M140-4)

Fruit Cocktail Behr M140-4#D08995, LRV 33.5 (estimated)
Living room with walls painted Behr Fruit Cocktail M140-4 (simulated)
Living room, walls in Fruit Cocktail

Illustrative room. Screen colors vary; test a sample before you paint.

Fruit Cocktail (Behr M140-4) is a deep, neutral pink from Behr: LRV 33.5, so it reflects about 34 percent of the light that hits it.

Colors that go with Fruit Cocktail

Four Behr colors picked for Fruit Cocktail by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Fruit Cocktail, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsMemorable RoseSW 6311333.2noticeably different
Benjamin MoorePrincess127231.32.1very close
ValsparDoric Pink1008-3C302.7noticeably different
PPG PaintsMadagascar Pink1050-4373.3noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color codeM140-4
Hex#D08995
RGB208, 137, 149
HSL350°, 43%, 68%
LRV (light reflectance value)33.5 (estimated from the hex)
Lab L*, a*, b*64.5, 28.7, 4.9
UndertoneWarm
Temperatureneutral
Color familyPink

Same paint, two kinds of light

Fruit Cocktail (Behr M140-4), published as #D08995

North light (cool, indirect)
#C08093
South light (warm, direct)
#E09295

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Fruit Cocktail (Behr M140-4)?
Fruit Cocktail has an LRV of 33.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Fruit Cocktail is a deep color.
What is the closest match to Fruit Cocktail in another brand?
Princess (BM 1272) from Benjamin Moore, at a deltaE of 2.1 (very close).
Is Fruit Cocktail warm or cool?
Behr lists Fruit Cocktail as neutral, with a Warm undertone. Its Lab b* value is 4.9; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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