Purple Paradise (Behr PPU16-03)
Illustrative room. Screen colors vary; test a sample before you paint.
Purple Paradise (Behr PPU16-03) is a very deep, cool purple from Behr: LRV 16, so it reflects about 16 percent of the light that hits it.
Colors that go with Purple Paradise
Four Behr colors picked for Purple Paradise by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Purple Paradise, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Clematis | SW 6831 | 16 | 2.7 | noticeably different |
| Benjamin Moore | Seduction | 1399 | 14.4 | 5.1 | clearly different |
| Valspar | Rollick | 4003-10C | 13 | 4.3 | noticeably different |
| PPG Paints | Reign Over Me | 1248-7 | 16 | 1.1 | very close |
Lighter and darker in Behr
The Behr purple colors nearest to Purple Paradise (LRV 16 (estimated)) by LRV.
Lighter than Purple Paradise
Darker than Purple Paradise
Color data
| Brand | Behr |
|---|---|
| Color code | PPU16-03 |
| Hex | #79669D |
| RGB | 121, 102, 157 |
| HSL | 261°, 22%, 51% |
| LRV (light reflectance value) | 16 (estimated from the hex) |
| Lab L*, a*, b* | 47.0, 19.5, -27.1 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Purple Paradise (Behr PPU16-03), published as #79669D
#675D9B
#8B6F9E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Purple Paradise (Behr PPU16-03)?
- Purple Paradise has an LRV of 16 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Purple Paradise is a very deep color.
- What is the closest match to Purple Paradise in another brand?
- Reign Over Me (PPG 1248-7) from PPG Paints, at a deltaE of 1.1 (very close).
- Is Purple Paradise warm or cool?
- Behr lists Purple Paradise as cool, with a Cool Blue undertone. Its Lab b* value is -27.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.