Winning Red (Behr BIC-34)
Illustrative room. Screen colors vary; test a sample before you paint.
Winning Red (Behr BIC-34) is a very deep, warm red from Behr: LRV 9.5, so it reflects about 10 percent of the light that hits it.
Colors that go with Winning Red
Three Behr colors picked for Winning Red by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Winning Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Luxurious Red | SW 6314 | 9 | 2.3 | noticeably different |
| Benjamin Moore | Pottery Red | 2085-20 | 9.8 | 1.3 | very close |
| Valspar | Perennial Red | 1010-4 | 9 | 2.4 | noticeably different |
| PPG Paints | Crazed Cranberry | 13-12 | 10 | 1.4 | very close |
Lighter and darker in Behr
The Behr red colors nearest to Winning Red (LRV 9.5 (estimated)) by LRV.
Lighter than Winning Red
Darker than Winning Red
Color data
| Brand | Behr |
|---|---|
| Color code | BIC-34 |
| Hex | #894144 |
| RGB | 137, 65, 68 |
| HSL | 358°, 36%, 40% |
| LRV (light reflectance value) | 9.5 (estimated from the hex) |
| Lab L*, a*, b* | 37.0, 31.0, 12.7 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Winning Red (Behr BIC-34), published as #894144
#7B3943
#974944
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Winning Red (Behr BIC-34)?
- Winning Red has an LRV of 9.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Winning Red is a very deep color.
- What is the closest match to Winning Red in another brand?
- Pottery Red (BM 2085-20) from Benjamin Moore, at a deltaE of 1.3 (very close).
- Is Winning Red warm or cool?
- Behr lists Winning Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 12.7; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.