Cranberry (Behr UL100-4)
Illustrative room. Screen colors vary; test a sample before you paint.
Cranberry (Behr UL100-4) is a very deep, warm red from Behr: LRV 7.3, so it reflects about 7 percent of the light that hits it.
Colors that go with Cranberry
Three Behr colors picked for Cranberry by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Cranberry, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Borscht | SW 7578 | 6 | 2.1 | very close |
| Benjamin Moore | Raisin Torte | 2083-10 | 7.9 | 2.1 | very close |
| Valspar | Jazzy Red | 1009-6 | 7 | 0.8 | indistinguishable |
| PPG Paints | Ruby Lips | 1052-7 | 9 | 2.8 | noticeably different |
Lighter and darker in Behr
The Behr red colors nearest to Cranberry (LRV 7.3 (estimated)) by LRV.
Lighter than Cranberry
Darker than Cranberry
Color data
| Brand | Behr |
|---|---|
| Color code | UL100-4 |
| Hex | #7A3743 |
| RGB | 122, 55, 67 |
| HSL | 349°, 38%, 35% |
| LRV (light reflectance value) | 7.3 (estimated from the hex) |
| Lab L*, a*, b* | 32.4, 30.5, 6.7 |
| Undertone | Warm |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Cranberry (Behr UL100-4), published as #7A3743
#6C2F41
#883F43
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Cranberry (Behr UL100-4)?
- Cranberry has an LRV of 7.3 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Cranberry is a very deep color.
- What is the closest match to Cranberry in another brand?
- Jazzy Red (Valspar 1009-6) from Valspar, at a deltaE of 0.8 (indistinguishable).
- Is Cranberry warm or cool?
- Behr lists Cranberry as warm, with a Warm undertone. Its Lab b* value is 6.7; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.