July Ruby (Behr BIC-51)
Illustrative room. Screen colors vary; test a sample before you paint.
July Ruby (Behr BIC-51) is a very deep, neutral red from Behr: LRV 7.5, so it reflects about 8 percent of the light that hits it.
Colors that go with July Ruby
Three Behr colors picked for July Ruby by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to July Ruby, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Fine Wine | SW 6307 | 7 | 2.9 | noticeably different |
| Benjamin Moore | Cranberry Cocktail | 2083-20 | 9.8 | 2.9 | noticeably different |
| Valspar | Jazzy Red | 1009-6 | 7 | 3.0 | noticeably different |
| PPG Paints | Purple Cabbage | 18-24 | 8 | 3.1 | noticeably different |
Lighter and darker in Behr
The Behr red colors nearest to July Ruby (LRV 7.5 (estimated)) by LRV.
Lighter than July Ruby
Darker than July Ruby
Color data
| Brand | Behr |
|---|---|
| Color code | BIC-51 |
| Hex | #773B4A |
| RGB | 119, 59, 74 |
| HSL | 345°, 34%, 35% |
| LRV (light reflectance value) | 7.5 (estimated from the hex) |
| Lab L*, a*, b* | 33.0, 27.9, 3.0 |
| Undertone | Warm Red |
| Temperature | neutral |
| Color family | Red |
Same paint, two kinds of light
July Ruby (Behr BIC-51), published as #773B4A
#693348
#85434A
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of July Ruby (Behr BIC-51)?
- July Ruby has an LRV of 7.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so July Ruby is a very deep color.
- What is the closest match to July Ruby in another brand?
- Fine Wine (SW 6307) from Sherwin-Williams, at a deltaE of 2.9 (noticeably different).
- Is July Ruby warm or cool?
- Behr lists July Ruby as neutral, with a Warm Red undertone. Its Lab b* value is 3.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.