Cherry Fizz (Behr M140-5)
Illustrative room. Screen colors vary; test a sample before you paint.
Cherry Fizz (Behr M140-5) is a deep, warm red from Behr: LRV 22.2, so it reflects about 22 percent of the light that hits it.
Colors that go with Cherry Fizz
Four Behr colors picked for Cherry Fizz by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Cherry Fizz, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Rita's Rouge | SW 9003 | 24 | 2.6 | noticeably different |
| Benjamin Moore | Cinco de Mayo | 1286 | 23.7 | 3.0 | noticeably different |
| Valspar | Brazilian Blush | 1008-3B | 23 | 1.9 | very close |
| PPG Paints | Lush Rose | 18-30 | 24 | 2.7 | noticeably different |
Lighter and darker in Behr
The Behr red colors nearest to Cherry Fizz (LRV 22.2 (estimated)) by LRV.
Lighter than Cherry Fizz
Darker than Cherry Fizz
Color data
| Brand | Behr |
|---|---|
| Color code | M140-5 |
| Hex | #BD6973 |
| RGB | 189, 105, 115 |
| HSL | 353°, 39%, 58% |
| LRV (light reflectance value) | 22.2 (estimated from the hex) |
| Lab L*, a*, b* | 54.2, 34.5, 9.4 |
| Undertone | Warm |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Cherry Fizz (Behr M140-5), published as #BD6973
#AE6071
#CC7273
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Cherry Fizz (Behr M140-5)?
- Cherry Fizz has an LRV of 22.2 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Cherry Fizz is a deep color.
- What is the closest match to Cherry Fizz in another brand?
- Brazilian Blush (Valspar 1008-3B) from Valspar, at a deltaE of 1.9 (very close).
- Is Cherry Fizz warm or cool?
- Behr lists Cherry Fizz as warm, with a Warm undertone. Its Lab b* value is 9.4; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.