Xoxo (Behr P110-7)
Illustrative room. Screen colors vary; test a sample before you paint.
Xoxo (Behr P110-7) is a very deep, cool pink from Behr: LRV 13.2, so it reflects about 13 percent of the light that hits it.
Colors that go with Xoxo
Four Behr colors picked for Xoxo by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Xoxo, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Grandeur Plum | SW 6565 | 14 | 5.6 | clearly different |
| Benjamin Moore | Twilight Magenta | 2074-30 | 15.3 | 2.8 | noticeably different |
| Valspar | Purple Davenport | 1003-3A | 13 | 4.4 | noticeably different |
| PPG Paints | Grape Juice | 1251-7 | 14 | 2.5 | noticeably different |
Lighter and darker in Behr
The Behr pink colors nearest to Xoxo (LRV 13.2 (estimated)) by LRV.
Lighter than Xoxo
Darker than Xoxo
Color data
| Brand | Behr |
|---|---|
| Color code | P110-7 |
| Hex | #91507B |
| RGB | 145, 80, 123 |
| HSL | 320°, 29%, 44% |
| LRV (light reflectance value) | 13.2 (estimated from the hex) |
| Lab L*, a*, b* | 43.1, 33.3, -12.5 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Xoxo (Behr P110-7), published as #91507B
#824879
#A1587B
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Xoxo (Behr P110-7)?
- Xoxo has an LRV of 13.2 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Xoxo is a very deep color.
- What is the closest match to Xoxo in another brand?
- Grape Juice (PPG 1251-7) from PPG Paints, at a deltaE of 2.5 (noticeably different).
- Is Xoxo warm or cool?
- Behr lists Xoxo as cool, with a Cool Blue undertone. Its Lab b* value is -12.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.