Charmed Violet (BM 1398)
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Charmed Violet (BM 1398) is a deep, cool purple from Benjamin Moore: LRV 24.3, so it reflects about 24 percent of the light that hits it.
Colors that go with Charmed Violet
Four Benjamin Moore colors picked for Charmed Violet by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Charmed Violet, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Kismet | SW 6830 | 29 | 6.0 | clearly different |
| Behr | Romantic Moment | P570-5 | 21.9 | 1.1 | very close |
| Valspar | Purple Phantom | 1001-3B | 23 | 3.4 | noticeably different |
| PPG Paints | Purple Rhapsody | 1247-6 | 21 | 4.6 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore purple colors nearest to Charmed Violet (LRV 24.3) by LRV.
Lighter than Charmed Violet
Darker than Charmed Violet
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1398 |
| Hex | #9379B0 |
| RGB | 147, 121, 176 |
| HSL | 268°, 26%, 58% |
| LRV (light reflectance value) | 24.3 |
| Lab L*, a*, b* | 55.1, 21.1, -25.4 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Charmed Violet (BM 1398), published as #9379B0
#8170AE
#A582B1
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Charmed Violet (BM 1398)?
- Charmed Violet has an LRV of 24.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Charmed Violet is a deep color.
- What is the closest match to Charmed Violet in another brand?
- Romantic Moment (Behr P570-5) from Behr, at a deltaE of 1.1 (very close).
- Is Charmed Violet warm or cool?
- Benjamin Moore lists Charmed Violet as cool, with a Cool Blue undertone. Its Lab b* value is -25.4; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.