Seduction (BM 1399)
Illustrative room. Screen colors vary; test a sample before you paint.
Seduction (BM 1399) is a very deep, cool purple from Benjamin Moore: LRV 14.4, so it reflects about 14 percent of the light that hits it.
Colors that go with Seduction
Four Benjamin Moore colors picked for Seduction by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Seduction, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | African Violet | SW 6982 | 11 | 2.3 | very close |
| Behr | Classic Waltz | P570-6 | 12.4 | 1.6 | very close |
| Valspar | Rollick | 4003-10C | 13 | 2.1 | very close |
| PPG Paints | Eggplant | 1247-7 | 9 | 5.1 | clearly different |
Lighter and darker in Benjamin Moore
The Benjamin Moore purple colors nearest to Seduction (LRV 14.4) by LRV.
Lighter than Seduction
Darker than Seduction
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1399 |
| Hex | #6C598D |
| RGB | 108, 89, 141 |
| HSL | 262°, 23%, 45% |
| LRV (light reflectance value) | 14.4 |
| Lab L*, a*, b* | 41.6, 19.2, -26.0 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Seduction (BM 1399), published as #6C598D
#5A518B
#7E618E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Seduction (BM 1399)?
- Seduction has an LRV of 14.4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Seduction is a very deep color.
- What is the closest match to Seduction in another brand?
- Classic Waltz (Behr P570-6) from Behr, at a deltaE of 1.6 (very close).
- Is Seduction warm or cool?
- Benjamin Moore lists Seduction as cool, with a Cool Blue undertone. Its Lab b* value is -26.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.