Fruit Punch (BM 140)

Illustrative room. Screen colors vary; test a sample before you paint.
Fruit Punch (BM 140) is a deep, warm orange from Benjamin Moore: LRV 36.8, so it reflects about 37 percent of the light that hits it.
Colors that go with Fruit Punch
Four Benjamin Moore colors picked for Fruit Punch by this site's color math: a trim white, a deeper orange, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Fruit Punch, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Navel | SW 6887 | 35 | 2.8 | noticeably different |
| Behr | Bird Of Paradise | 260B-7 | 38.8 | 1.2 | very close |
| Valspar | Pumpkin Custard | 2005-1A | 39 | 1.7 | very close |
| PPG Paints | Carmelized Orange | 1197-7 | 39 | 2.2 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore orange colors nearest to Fruit Punch (LRV 36.8) by LRV.
Lighter than Fruit Punch
Darker than Fruit Punch
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 140 |
| Hex | #F58C40 |
| RGB | 245, 140, 64 |
| HSL | 25°, 90%, 61% |
| LRV (light reflectance value) | 36.8 |
| Lab L*, a*, b* | 68.4, 34.2, 56.0 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Orange |
Same paint, two kinds of light
Fruit Punch (BM 140), published as #F58C40
#E68240
#FF963D
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Fruit Punch (BM 140)?
- Fruit Punch has an LRV of 36.8. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Fruit Punch is a deep color.
- What is the closest match to Fruit Punch in another brand?
- Bird Of Paradise (Behr 260B-7) from Behr, at a deltaE of 1.2 (very close).
- Is Fruit Punch warm or cool?
- Benjamin Moore lists Fruit Punch as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 56.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.