Heather Plum (BM 1396)
Illustrative room. Screen colors vary; test a sample before you paint.
Heather Plum (BM 1396) is a medium, cool purple from Benjamin Moore: LRV 46.6, so it reflects about 47 percent of the light that hits it.
Colors that go with Heather Plum
Four Benjamin Moore colors picked for Heather Plum by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Heather Plum, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Magical | SW 6829 | 46 | 2.2 | very close |
| Behr | Purple Gladiola | MQ4-59 | 45.2 | 1.7 | very close |
| Valspar | Imperial Lilac | 4003-9C | 45 | 2.0 | very close |
| PPG Paints | Puturple | 1248-5 | 39 | 4.0 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore purple colors nearest to Heather Plum (LRV 46.6) by LRV.
Lighter than Heather Plum
Darker than Heather Plum
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1396 |
| Hex | #BDADD5 |
| RGB | 189, 173, 213 |
| HSL | 264°, 32%, 76% |
| LRV (light reflectance value) | 46.6 |
| Lab L*, a*, b* | 73.2, 13.4, -18.1 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Heather Plum (BM 1396), published as #BDADD5
#ABA3D3
#D0B7D5
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Heather Plum (BM 1396)?
- Heather Plum has an LRV of 46.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Heather Plum is a medium color.
- What is the closest match to Heather Plum in another brand?
- Purple Gladiola (Behr MQ4-59) from Behr, at a deltaE of 1.7 (very close).
- Is Heather Plum warm or cool?
- Benjamin Moore lists Heather Plum as cool, with a Cool Blue undertone. Its Lab b* value is -18.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.