Snugglepuss (BM 1405)

Snugglepuss BM 1405#9C94BB, LRV 33.2
Living room with walls painted Benjamin Moore Snugglepuss 1405 (simulated)
Living room, walls in Snugglepuss

Illustrative room. Screen colors vary; test a sample before you paint.

Snugglepuss (BM 1405) is a deep, cool purple from Benjamin Moore: LRV 33.2, so it reflects about 33 percent of the light that hits it.

Colors that go with Snugglepuss

Four Benjamin Moore colors picked for Snugglepuss by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Snugglepuss, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsBrave PurpleSW 6823292.4noticeably different
BehrJune Berry640D-532.22.3noticeably different
ValsparQuite Lilac4003-10A323.7noticeably different
PPG PaintsFrench Violet1175-5292.0very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code1405
Hex#9C94BB
RGB156, 148, 187
HSL252°, 22%, 66%
LRV (light reflectance value)33.2
Lab L*, a*, b*63.2, 11.0, -19.2
UndertoneCool Blue
Temperaturecool
Color familyPurple

Same paint, two kinds of light

Snugglepuss (BM 1405), published as #9C94BB

North light (cool, indirect)
#8A8BB9
South light (warm, direct)
#AF9DBB

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Snugglepuss (BM 1405)?
Snugglepuss has an LRV of 33.2. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Snugglepuss is a deep color.
What is the closest match to Snugglepuss in another brand?
French Violet (PPG 1175-5) from PPG Paints, at a deltaE of 2.0 (very close).
Is Snugglepuss warm or cool?
Benjamin Moore lists Snugglepuss as cool, with a Cool Blue undertone. Its Lab b* value is -19.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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