Crocus Petal Purple (BM 2071-40)

Crocus Petal Purple BM 2071-40#9A80B9, LRV 28
Living room with walls painted Benjamin Moore Crocus Petal Purple 2071-40 (simulated)
Living room, walls in Crocus Petal Purple

Illustrative room. Screen colors vary; test a sample before you paint.

Crocus Petal Purple (BM 2071-40) is a deep, cool purple from Benjamin Moore: LRV 28, so it reflects about 28 percent of the light that hits it.

Colors that go with Crocus Petal Purple

Four Benjamin Moore colors picked for Crocus Petal Purple by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Crocus Petal Purple, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsKismetSW 6830294.1noticeably different
BehrPurple AgatePPU16-0423.63.6noticeably different
ValsparPlum Burst4002-10B272.2very close
PPG PaintsMagic Carpet1248-6283.9noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2071-40
Hex#9A80B9
RGB154, 128, 185
HSL267°, 29%, 61%
LRV (light reflectance value)28
Lab L*, a*, b*57.9, 21.3, -26.2
UndertoneCool Blue
Temperaturecool
Color familyPurple

Same paint, two kinds of light

Crocus Petal Purple (BM 2071-40), published as #9A80B9

North light (cool, indirect)
#8877B7
South light (warm, direct)
#AC89BA

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Crocus Petal Purple (BM 2071-40)?
Crocus Petal Purple has an LRV of 28. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Crocus Petal Purple is a deep color.
What is the closest match to Crocus Petal Purple in another brand?
Plum Burst (Valspar 4002-10B) from Valspar, at a deltaE of 2.2 (very close).
Is Crocus Petal Purple warm or cool?
Benjamin Moore lists Crocus Petal Purple as cool, with a Cool Blue undertone. Its Lab b* value is -26.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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