Victorian Purple (BM 1370)
Illustrative room. Screen colors vary; test a sample before you paint.
Victorian Purple (BM 1370) is a deep, cool pink from Benjamin Moore: LRV 34.7, so it reflects about 35 percent of the light that hits it.
Colors that go with Victorian Purple
Four Benjamin Moore colors picked for Victorian Purple by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Victorian Purple, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Rosebay | SW 6563 | 39 | 5.0 | noticeably different |
| Behr | Blooming Lilac | HDC-MD-10 | 34.4 | 1.5 | very close |
| Valspar | Amethyst Purple | 1004-5C | 34 | 1.9 | very close |
| PPG Paints | Mauve Magic | 1180-5 | 35 | 1.0 | indistinguishable |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to Victorian Purple (LRV 34.7) by LRV.
Lighter than Victorian Purple
Darker than Victorian Purple
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1370 |
| Hex | #BD90AE |
| RGB | 189, 144, 174 |
| HSL | 320°, 25%, 65% |
| LRV (light reflectance value) | 34.7 |
| Lab L*, a*, b* | 64.8, 21.9, -9.1 |
| Undertone | Cool |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Victorian Purple (BM 1370), published as #BD90AE
#AC87AC
#CE99AE
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Victorian Purple (BM 1370)?
- Victorian Purple has an LRV of 34.7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Victorian Purple is a deep color.
- What is the closest match to Victorian Purple in another brand?
- Mauve Magic (PPG 1180-5) from PPG Paints, at a deltaE of 1.0 (indistinguishable).
- Is Victorian Purple warm or cool?
- Benjamin Moore lists Victorian Purple as cool, with a Cool undertone. Its Lab b* value is -9.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.