Holly Berry (BM 1321)
Illustrative room. Screen colors vary; test a sample before you paint.
Holly Berry (BM 1321) is a very deep, warm red from Benjamin Moore: LRV 17.4, so it reflects about 17 percent of the light that hits it.
Colors that go with Holly Berry
Four Benjamin Moore colors picked for Holly Berry by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Holly Berry, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Enticing Red | SW 6600 | 16 | 2.3 | very close |
| Behr | Whip Lash | P150-6 | 16.9 | 1.7 | very close |
| Valspar | Autumn Fire | 1007-1A | 17 | 0.8 | indistinguishable |
| PPG Paints | Burnt Red | 1188-7 | 17 | 0.8 | indistinguishable |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Holly Berry (LRV 17.4) by LRV.
Lighter than Holly Berry
Darker than Holly Berry
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1321 |
| Hex | #C24C4D |
| RGB | 194, 76, 77 |
| HSL | 359°, 49%, 53% |
| LRV (light reflectance value) | 17.4 |
| Lab L*, a*, b* | 48.5, 47.4, 24.2 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Holly Berry (BM 1321), published as #C24C4D
#B4434C
#D1554C
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Holly Berry (BM 1321)?
- Holly Berry has an LRV of 17.4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Holly Berry is a very deep color.
- What is the closest match to Holly Berry in another brand?
- Autumn Fire (Valspar 1007-1A) from Valspar, at a deltaE of 0.8 (indistinguishable).
- Is Holly Berry warm or cool?
- Benjamin Moore lists Holly Berry as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 24.2; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.