Rhubarb (BM 2007-30)

Rhubarb BM 2007-30#BE4E4E, LRV 17.3
Living room with walls painted Benjamin Moore Rhubarb 2007-30 (simulated)
Living room, walls in Rhubarb

Illustrative room. Screen colors vary; test a sample before you paint.

Rhubarb (BM 2007-30) is a very deep, warm red from Benjamin Moore: LRV 17.3, so it reflects about 17 percent of the light that hits it.

Colors that go with Rhubarb

Four Benjamin Moore colors picked for Rhubarb by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Rhubarb, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsEnticing RedSW 6600161.6very close
BehrIntrigueP160-616.41.8very close
ValsparAutumn Fire1007-1A171.4very close
PPG PaintsBurnt Red1188-7171.6very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2007-30
Hex#BE4E4E
RGB190, 78, 78
HSL0°, 46%, 53%
LRV (light reflectance value)17.3
Lab L*, a*, b*48.2, 45.1, 23.1
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Rhubarb (BM 2007-30), published as #BE4E4E

North light (cool, indirect)
#B0454D
South light (warm, direct)
#CD574D

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Rhubarb (BM 2007-30)?
Rhubarb has an LRV of 17.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rhubarb is a very deep color.
What is the closest match to Rhubarb in another brand?
Autumn Fire (Valspar 1007-1A) from Valspar, at a deltaE of 1.4 (very close).
Is Rhubarb warm or cool?
Benjamin Moore lists Rhubarb as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 23.1; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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