Enticing Red (SW 6600)

Enticing Red SW 6600#B74E4F, LRV 16
Living room with walls painted Sherwin-Williams Enticing Red SW 6600 (simulated)
Living room, walls in Enticing Red

Illustrative room. Screen colors vary; test a sample before you paint.

Enticing Red (SW 6600) is a very deep, warm red from Sherwin-Williams: LRV 16, so it reflects about 16 percent of the light that hits it.

Colors that go with Enticing Red

Four Sherwin-Williams colors picked for Enticing Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Enticing Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Benjamin MooreEmbroidered FlowerCSP-119016.81.3very close
BehrGlowing ScarletHDC-FL13-115.72.0very close
ValsparOh So Red1009-1162.2very close
PPG PaintsBurnt Red1188-7173.0noticeably different

Lighter and darker in Sherwin-Williams

Color data

BrandSherwin-Williams
Color codeSW 6600
Hex#B74E4F
RGB183, 78, 79
HSL359°, 42%, 51%
LRV (light reflectance value)16
Lab L*, a*, b*47.1, 42.6, 20.8
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Enticing Red (SW 6600), published as #B74E4F

North light (cool, indirect)
#A9454E
South light (warm, direct)
#C6574E

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Enticing Red (SW 6600)?
Enticing Red has an LRV of 16. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Enticing Red is a very deep color.
What is the closest match to Enticing Red in another brand?
Embroidered Flower (BM CSP-1190) from Benjamin Moore, at a deltaE of 1.3 (very close).
Is Enticing Red warm or cool?
Sherwin-Williams lists Enticing Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 20.8; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .