Bull's Eye Red (BM 2002-20)

Bull's Eye Red BM 2002-20#D93E3C, LRV 18.3
Living room with walls painted Benjamin Moore Bull's Eye Red 2002-20 (simulated)
Living room, walls in Bull's Eye Red

Illustrative room. Screen colors vary; test a sample before you paint.

Bull's Eye Red (BM 2002-20) is a very deep, warm red from Benjamin Moore: LRV 18.3, so it reflects about 18 percent of the light that hits it.

Colors that go with Bull's Eye Red

Four Benjamin Moore colors picked for Bull's Eye Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Bull's Eye Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsStopSW 6869154.9noticeably different
BehrRace Car StripeP170-618.52.2very close
ValsparScarlet Sun1011-1192.2very close
PPG PaintsWet Coral1189-6214.7noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2002-20
Hex#D93E3C
RGB217, 62, 60
HSL1°, 67%, 54%
LRV (light reflectance value)18.3
Lab L*, a*, b*50.1, 59.7, 37.0
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Bull's Eye Red (BM 2002-20), published as #D93E3C

North light (cool, indirect)
#CA343B
South light (warm, direct)
#E8483B

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Benjamin Moore

More from Benjamin Moore

Common questions

What is the LRV of Bull's Eye Red (BM 2002-20)?
Bull's Eye Red has an LRV of 18.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Bull's Eye Red is a very deep color.
What is the closest match to Bull's Eye Red in another brand?
Scarlet Sun (Valspar 1011-1) from Valspar, at a deltaE of 2.2 (very close).
Is Bull's Eye Red warm or cool?
Benjamin Moore lists Bull's Eye Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 37.0; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .