Florida Pink (BM 1320)

Florida Pink BM 1320#E76F75, LRV 29.1
Living room with walls painted Benjamin Moore Florida Pink 1320 (simulated)
Living room, walls in Florida Pink

Illustrative room. Screen colors vary; test a sample before you paint.

Florida Pink (BM 1320) is a deep, warm pink from Benjamin Moore: LRV 29.1, so it reflects about 29 percent of the light that hits it.

Colors that go with Florida Pink

Four Benjamin Moore colors picked for Florida Pink by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Florida Pink, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsBegoniaSW 6599263.2noticeably different
BehrJuicy DetailsP160-429.63.3noticeably different
ValsparPassion Pink1006-1B282.0very close
PPG PaintsBleeding Heart1185-5282.1very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code1320
Hex#E76F75
RGB231, 111, 117
HSL357°, 71%, 67%
LRV (light reflectance value)29.1
Lab L*, a*, b*61.4, 47.0, 19.0
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyPink

Same paint, two kinds of light

Florida Pink (BM 1320), published as #E76F75

North light (cool, indirect)
#D86674
South light (warm, direct)
#F77875

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Benjamin Moore

More from Benjamin Moore

Common questions

What is the LRV of Florida Pink (BM 1320)?
Florida Pink has an LRV of 29.1. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Florida Pink is a deep color.
What is the closest match to Florida Pink in another brand?
Passion Pink (Valspar 1006-1B) from Valspar, at a deltaE of 2.0 (very close).
Is Florida Pink warm or cool?
Benjamin Moore lists Florida Pink as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 19.0; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .