Holly Berry (Behr ECC-10-3)
Illustrative room. Screen colors vary; test a sample before you paint.
Holly Berry (Behr ECC-10-3) is a very deep, warm red from Behr: LRV 12.2, so it reflects about 12 percent of the light that hits it.
Colors that go with Holly Berry
Three Behr colors picked for Holly Berry by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Holly Berry, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Antique Red | SW 7587 | 12 | 2.4 | noticeably different |
| Benjamin Moore | Segovia Red | 1288 | 13.2 | 1.1 | very close |
| Valspar | Fabulous Red | 1011-2 | 10 | 3.0 | noticeably different |
| PPG Paints | Candy Apple | 13-10 | 11 | 1.3 | very close |
Lighter and darker in Behr
The Behr red colors nearest to Holly Berry (LRV 12.2 (estimated)) by LRV.
Lighter than Holly Berry
Darker than Holly Berry
Color data
| Brand | Behr |
|---|---|
| Color code | ECC-10-3 |
| Hex | #9B494A |
| RGB | 155, 73, 74 |
| HSL | 359°, 36%, 45% |
| LRV (light reflectance value) | 12.2 (estimated from the hex) |
| Lab L*, a*, b* | 41.6, 34.3, 15.7 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Holly Berry (Behr ECC-10-3), published as #9B494A
#8D4049
#A9524A
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Holly Berry (Behr ECC-10-3)?
- Holly Berry has an LRV of 12.2 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Holly Berry is a very deep color.
- What is the closest match to Holly Berry in another brand?
- Segovia Red (BM 1288) from Benjamin Moore, at a deltaE of 1.1 (very close).
- Is Holly Berry warm or cool?
- Behr lists Holly Berry as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 15.7; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.