Wild Cranberry (Behr BXC-90)
Illustrative room. Screen colors vary; test a sample before you paint.
Wild Cranberry (Behr BXC-90) is a very deep, warm pink from Behr: LRV 6.9, so it reflects about 7 percent of the light that hits it.
Colors that go with Wild Cranberry
Three Behr colors picked for Wild Cranberry by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Wild Cranberry, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Fine Wine | SW 6307 | 7 | 1.7 | very close |
| Benjamin Moore | Cascabel Chile | CSP-445 | 8.3 | 2.1 | very close |
| Valspar | Royal Garnet | 1011-5 | 6 | 2.3 | noticeably different |
| PPG Paints | Merlot | 13-04 | 8 | 1.1 | very close |
Lighter and darker in Behr
The Behr pink colors nearest to Wild Cranberry (LRV 6.9 (estimated)) by LRV.
Lighter than Wild Cranberry
Darker than Wild Cranberry
Color data
| Brand | Behr |
|---|---|
| Color code | BXC-90 |
| Hex | #6E3C42 |
| RGB | 110, 60, 66 |
| HSL | 353°, 29%, 33% |
| LRV (light reflectance value) | 6.9 (estimated from the hex) |
| Lab L*, a*, b* | 31.7, 22.7, 6.0 |
| Undertone | Warm |
| Temperature | warm |
| Color family | Pink |
Same paint, two kinds of light
Wild Cranberry (Behr BXC-90), published as #6E3C42
#603440
#7C4442
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Wild Cranberry (Behr BXC-90)?
- Wild Cranberry has an LRV of 6.9 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Wild Cranberry is a very deep color.
- What is the closest match to Wild Cranberry in another brand?
- Merlot (PPG 13-04) from PPG Paints, at a deltaE of 1.1 (very close).
- Is Wild Cranberry warm or cool?
- Behr lists Wild Cranberry as warm, with a Warm undertone. Its Lab b* value is 6.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.