Red Velvet (Behr UL100-6)
Illustrative room. Screen colors vary; test a sample before you paint.
Red Velvet (Behr UL100-6) is a very deep, warm red from Behr: LRV 9.5, so it reflects about 10 percent of the light that hits it.
Colors that go with Red Velvet
Three Behr colors picked for Red Velvet by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Red Velvet, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Red Bay | SW 6321 | 9 | 2.5 | noticeably different |
| Benjamin Moore | Pomegranate | AF-295 | 10.1 | 1.7 | very close |
| Valspar | Quite Red | 1011-3 | 9 | 1.1 | very close |
| PPG Paints | Apple-a-day | 1051-7 | 10 | 1.7 | very close |
Lighter and darker in Behr
The Behr red colors nearest to Red Velvet (LRV 9.5 (estimated)) by LRV.
Lighter than Red Velvet
Darker than Red Velvet
Color data
| Brand | Behr |
|---|---|
| Color code | UL100-6 |
| Hex | #933940 |
| RGB | 147, 57, 64 |
| HSL | 355°, 44%, 40% |
| LRV (light reflectance value) | 9.5 (estimated from the hex) |
| Lab L*, a*, b* | 36.9, 38.5, 15.5 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Red Velvet (Behr UL100-6), published as #933940
#85303F
#A14240
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Red Velvet (Behr UL100-6)?
- Red Velvet has an LRV of 9.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Red Velvet is a very deep color.
- What is the closest match to Red Velvet in another brand?
- Quite Red (Valspar 1011-3) from Valspar, at a deltaE of 1.1 (very close).
- Is Red Velvet warm or cool?
- Behr lists Red Velvet as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 15.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.