Vintage Merlot (Behr ICC-110)
Illustrative room. Screen colors vary; test a sample before you paint.
Vintage Merlot (Behr ICC-110) is a very deep, neutral red from Behr: LRV 7.7, so it reflects about 8 percent of the light that hits it.
Colors that go with Vintage Merlot
Three Behr colors picked for Vintage Merlot by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Vintage Merlot, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Fine Wine | SW 6307 | 7 | 2.9 | noticeably different |
| Benjamin Moore | Carter Plum | CW-355 | 10.1 | 2.7 | noticeably different |
| Valspar | Jazzy Red | 1009-6 | 7 | 3.3 | noticeably different |
| PPG Paints | Red Red Wine | 1049-7 | 8 | 2.8 | noticeably different |
Lighter and darker in Behr
The Behr red colors nearest to Vintage Merlot (LRV 7.7 (estimated)) by LRV.
Lighter than Vintage Merlot
Darker than Vintage Merlot
Color data
| Brand | Behr |
|---|---|
| Color code | ICC-110 |
| Hex | #763D4B |
| RGB | 118, 61, 75 |
| HSL | 345°, 32%, 35% |
| LRV (light reflectance value) | 7.7 (estimated from the hex) |
| Lab L*, a*, b* | 33.4, 26.5, 2.8 |
| Undertone | Warm Red |
| Temperature | neutral |
| Color family | Red |
Same paint, two kinds of light
Vintage Merlot (Behr ICC-110), published as #763D4B
#683549
#84454B
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Vintage Merlot (Behr ICC-110)?
- Vintage Merlot has an LRV of 7.7 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Vintage Merlot is a very deep color.
- What is the closest match to Vintage Merlot in another brand?
- Carter Plum (BM CW-355) from Benjamin Moore, at a deltaE of 2.7 (noticeably different).
- Is Vintage Merlot warm or cool?
- Behr lists Vintage Merlot as neutral, with a Warm Red undertone. Its Lab b* value is 2.8; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.