Geranium (Behr UL100-7)
Illustrative room. Screen colors vary; test a sample before you paint.
Geranium (Behr UL100-7) is a very deep, warm red from Behr: LRV 11.3, so it reflects about 11 percent of the light that hits it.
Colors that go with Geranium
Three Behr colors picked for Geranium by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Geranium, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Poinsettia | SW 6594 | 10 | 1.8 | very close |
| Benjamin Moore | Lyons Red | CC-68 | 12.5 | 0.6 | indistinguishable |
| Valspar | Bright Red | 1010-2 | 13 | 1.9 | very close |
| PPG Paints | Granada | 17-12 | 12 | 1.8 | very close |
Lighter and darker in Behr
The Behr red colors nearest to Geranium (LRV 11.3 (estimated)) by LRV.
Lighter than Geranium
Darker than Geranium
Color data
| Brand | Behr |
|---|---|
| Color code | UL100-7 |
| Hex | #A43A41 |
| RGB | 164, 58, 65 |
| HSL | 356°, 48%, 44% |
| LRV (light reflectance value) | 11.3 (estimated from the hex) |
| Lab L*, a*, b* | 40.1, 44.2, 19.6 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Geranium (Behr UL100-7), published as #A43A41
#963140
#B24340
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Geranium (Behr UL100-7)?
- Geranium has an LRV of 11.3 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Geranium is a very deep color.
- What is the closest match to Geranium in another brand?
- Lyons Red (BM CC-68) from Benjamin Moore, at a deltaE of 0.6 (indistinguishable).
- Is Geranium warm or cool?
- Behr lists Geranium as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 19.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.