Red Red Red (Behr BIC-49)
Illustrative room. Screen colors vary; test a sample before you paint.
Red Red Red (Behr BIC-49) is a very deep, warm red from Behr: LRV 10, so it reflects about 10 percent of the light that hits it.
Colors that go with Red Red Red
Three Behr colors picked for Red Red Red by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Red Red Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Bolero | SW 7600 | 9 | 2.3 | very close |
| Benjamin Moore | Maple Leaf Red | 2084-20 | 10.8 | 1.6 | very close |
| Valspar | Fabulous Red | 1011-2 | 10 | 2.2 | very close |
| PPG Paints | Autumn Ridge | 1058-7 | 11 | 2.2 | very close |
Lighter and darker in Behr
The Behr red colors nearest to Red Red Red (LRV 10 (estimated)) by LRV.
Lighter than Red Red Red
Darker than Red Red Red
Color data
| Brand | Behr |
|---|---|
| Color code | BIC-49 |
| Hex | #91403D |
| RGB | 145, 64, 61 |
| HSL | 2°, 41%, 40% |
| LRV (light reflectance value) | 10 (estimated from the hex) |
| Lab L*, a*, b* | 37.9, 34.0, 18.6 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Red Red Red (Behr BIC-49), published as #91403D
#83383C
#9F493C
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Red Red Red (Behr BIC-49)?
- Red Red Red has an LRV of 10 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Red Red Red is a very deep color.
- What is the closest match to Red Red Red in another brand?
- Maple Leaf Red (BM 2084-20) from Benjamin Moore, at a deltaE of 1.6 (very close).
- Is Red Red Red warm or cool?
- Behr lists Red Red Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 18.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.