Fortune Red (Behr BIC-48)
Illustrative room. Screen colors vary; test a sample before you paint.
Fortune Red (Behr BIC-48) is a very deep, warm red from Behr: LRV 16, so it reflects about 16 percent of the light that hits it.
Colors that go with Fortune Red
Four Behr colors picked for Fortune Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Fortune Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Enticing Red | SW 6600 | 16 | 2.5 | noticeably different |
| Benjamin Moore | Rosy Apple | 2006-30 | 16.1 | 2.0 | very close |
| Valspar | Brick Facade | 2002-3A | 17 | 0.9 | indistinguishable |
| PPG Paints | Teaberry Blossom | 1189-7 | 15 | 3.2 | noticeably different |
Lighter and darker in Behr
The Behr red colors nearest to Fortune Red (LRV 16 (estimated)) by LRV.
Lighter than Fortune Red
Darker than Fortune Red
Color data
| Brand | Behr |
|---|---|
| Color code | BIC-48 |
| Hex | #B0534D |
| RGB | 176, 83, 77 |
| HSL | 4°, 39%, 50% |
| LRV (light reflectance value) | 16 (estimated from the hex) |
| Lab L*, a*, b* | 46.9, 37.4, 21.6 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Fortune Red (Behr BIC-48), published as #B0534D
#A24A4C
#BF5C4C
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Fortune Red (Behr BIC-48)?
- Fortune Red has an LRV of 16 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Fortune Red is a very deep color.
- What is the closest match to Fortune Red in another brand?
- Brick Facade (Valspar 2002-3A) from Valspar, at a deltaE of 0.9 (indistinguishable).
- Is Fortune Red warm or cool?
- Behr lists Fortune Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 21.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.