Simply White (BM 2143-70) vs Dove White (Valspar 7002-7)

Living room with walls painted Benjamin Moore Simply White 2143-70 (simulated) — Simply White BM 2143-70#F6F6ED, LRV 89.5 Verified 2026-10-02

Living room with walls painted Valspar Dove White 7002-7 (simulated) — Dove White Valspar 7002-7#F1EEE4, LRV 85

Illustrative room. Screen colors vary; test a sample before you paint.

Quick decision

Lighter: Simply White, LRV 89.5 vs 85.
Warmer: Dove White, both warm white (Lab b* 5.2 vs 4.3).
North rooms: Simply White: keeps more brightness (L* 92.5 vs 90.2 in north light) and drifts less gray (chroma drop 2.1 vs 3.2).
Trim that works: White Dove BM PM-19, #EFEEE5, LRV 85.4: the Benjamin Moore white closest in hue to both.
Closeness: deltaE 2.1, very close. At 2.1, test both side by side if the room is dim or north-facing.

See each color

Simply WhiteBenjamin Moore, BM 2143-70LRV 89.5, #F6F6ED

More comparisons with Simply White

Dove WhiteValspar 7002-7LRV 85, #F1EEE4

More comparisons with Dove White

Simply White (BM 2143-70) is slightly lighter than Dove White (Valspar 7002-7) and about as warm: LRV 89.5 vs 85, deltaE 2.1 (very close).

Side by side

Measure	Simply White	Dove White	Gap
Brand	Benjamin Moore	Valspar
Color code	2143-70	7002-7
Hex	#F6F6ED	#F1EEE4
RGB	246, 246, 237	241, 238, 228
HSL	60°, 33%, 95%	46°, 32%, 92%
LRV (light reflectance value)	89.5	85	+4.5
Lab L*	96.7	94.1	+2.6
Lab a*	-1.6	-0.7	−0.8
Lab b*	4.3	5.2	−0.9
Undertone	Neutral	Neutral
Temperature	neutral	warm
Color family	White	White

Same paint, two kinds of light

Simply White (BM 2143-70), published as #F6F6ED

North light (cool, indirect)
#E4EBEB

South light (warm, direct)
#FFFFEB

Dove White (Valspar 7002-7), published as #F1EEE4

North light (cool, indirect)
#DFE4E2

South light (warm, direct)
#FFF8E4

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Which should you pick

Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.

Pick Simply White (BM 2143-70) for a small room or a north-facing room, because it is 4.5 LRV points lighter (89.5 vs 85), so it bounces back more of the limited light

Closest matches to Simply White in other brands

Closest matches to Dove White in other brands

Common questions

Is Simply White the same color as Dove White?: They are very close: a CIEDE2000 difference of 2.1. Side by side you may see a slight difference between Simply White and Dove White.
Which is lighter, Simply White or Dove White?: Simply White, with an LRV of 89.5 against 85.

Full pages

Related comparisons

By Paint Pairs. Color data from manufacturer specifications, via PaintDB. The most-viewed colors are checked against each manufacturer's own color page.

Published 2026-10-01. Updated 2026-10-01.

Sources: Simply White: LRV and hex from Benjamin Moore technical data (verified 2026-10-02); Dove White: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.