Simply White (BM 2143-70) vs Greek Villa (SW 7551)

Living room with walls painted Benjamin Moore Simply White 2143-70 (simulated) — Simply White BM 2143-70#F6F6ED, LRV 89.5 Verified 2026-10-02

Living room with walls painted Sherwin-Williams Greek Villa SW 7551 (simulated) — Greek Villa SW 7551#F0ECE2, LRV 84

Illustrative room. Screen colors vary; test a sample before you paint.

Quick decision

Lighter: Simply White, LRV 89.5 vs 84.
Warmer: Greek Villa, both warm white (Lab b* 5.3 vs 4.3).
North rooms: Simply White: keeps more brightness (L* 92.5 vs 89.5 in north light) and drifts less gray (chroma drop 2.1 vs 3.6).
Trim that works: White Dove BM PM-19, #EFEEE5, LRV 85.4: the Benjamin Moore white closest in hue to both.
Closeness: deltaE 2.7, noticeably different. At 2.7, test both: on a full wall the difference will show.

See each color

Simply WhiteBenjamin Moore, BM 2143-70LRV 89.5, #F6F6ED

More comparisons with Simply White

Greek VillaSherwin-Williams, SW 7551LRV 84, #F0ECE2

More comparisons with Greek Villa

Simply White (BM 2143-70) is lighter than Greek Villa (SW 7551) and slightly cooler: LRV 89.5 vs 84, deltaE 2.7 (noticeably different).

Side by side

Measure	Simply White	Greek Villa	Gap
Brand	Benjamin Moore	Sherwin-Williams
Color code	2143-70	SW 7551
Hex	#F6F6ED	#F0ECE2
RGB	246, 246, 237	240, 236, 226
HSL	60°, 33%, 95%	43°, 32%, 91%
LRV (light reflectance value)	89.5	84	+5.5
Lab L*	96.7	93.5	+3.2
Lab a*	-1.6	-0.4	−1.2
Lab b*	4.3	5.3	−1.0
Undertone	Neutral	Neutral
Temperature	neutral	warm
Color family	White	White

Same paint, two kinds of light

Simply White (BM 2143-70), published as #F6F6ED

North light (cool, indirect)
#E4EBEB

South light (warm, direct)
#FFFFEB

Greek Villa (SW 7551), published as #F0ECE2

North light (cool, indirect)
#DEE2E0

South light (warm, direct)
#FFF6E2

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Which should you pick

Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.

Pick Simply White (BM 2143-70) for a small room or a north-facing room, because it is 5.5 LRV points lighter (89.5 vs 84), so it bounces back more of the limited light
Pick Simply White (BM 2143-70) for a south-facing room, because its Lab b* is 4.3 against 5.3, so it is the cooler of the two and offsets warm direct sun
Pick Greek Villa (SW 7551) to warm a north-facing room, because it is the warmer of the two (Lab b* 5.3), which counters cool indirect light

Closest matches to Simply White in other brands

Closest matches to Greek Villa in other brands

Common questions

Is Simply White the same color as Greek Villa?: They are noticeably different: a CIEDE2000 difference of 2.7. Most people can see the difference between Simply White and Greek Villa side by side.
Which is lighter, Simply White or Greek Villa?: Simply White, with an LRV of 89.5 against 84.

Full pages

Related comparisons

By Paint Pairs. Color data from manufacturer specifications, via PaintDB. The most-viewed colors are checked against each manufacturer's own color page.

Published 2026-10-01. Updated 2026-10-01.

Sources: Simply White: LRV and hex from Benjamin Moore technical data (verified 2026-10-02); Greek Villa: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.