Simply White (BM 2143-70) vs Alabaster (SW 7008)
Illustrative room. Screen colors vary; test a sample before you paint.
Quick decision
- Lighter
- Simply White, LRV 89.5 vs 82.
- Warmer
- Alabaster, both warm white (Lab b* 5.2 vs 4.3).
- North rooms
- Simply White: keeps more brightness (L* 92.5 vs 88.8 in north light) and drifts less gray (chroma drop 2.1 vs 3.2).
- Trim that works
- White Dove BM PM-19, #EFEEE5, LRV 85.4: the Benjamin Moore white closest in hue to both.
- Closeness
- deltaE 2.8, noticeably different. At 2.8, test both: on a full wall the difference will show.
See each color
Simply White (BM 2143-70) is lighter than Alabaster (SW 7008) and about as warm: LRV 89.5 vs 82, deltaE 2.8 (noticeably different).
Side by side
| Measure | Simply White | Alabaster | Gap |
|---|---|---|---|
| Brand | Benjamin Moore | Sherwin-Williams | |
| Color code | 2143-70 | SW 7008 | |
| Hex | #F6F6ED | #EDEAE0 | |
| RGB | 246, 246, 237 | 237, 234, 224 | |
| HSL | 60°, 33%, 95% | 46°, 27%, 90% | |
| LRV (light reflectance value) | 89.5 | 82 | +7.5 |
| Lab L* | 96.7 | 92.7 | +4.0 |
| Lab a* | -1.6 | -0.7 | −0.8 |
| Lab b* | 4.3 | 5.2 | −0.9 |
| Undertone | Neutral | Neutral | |
| Temperature | neutral | warm | |
| Color family | White | White |
Same paint, two kinds of light
Simply White (BM 2143-70), published as #F6F6ED
#E4EBEB
#FFFFEB
Alabaster (SW 7008), published as #EDEAE0
#DBE0DE
#FFF4E0
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Which should you pick
Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.
- Pick Simply White (BM 2143-70) for a small room or a north-facing room, because it is 7.5 LRV points lighter (89.5 vs 82), so it bounces back more of the limited light
Closest matches to Simply White in other brands
Closest matches to Alabaster in other brands
Common questions
- Is Simply White the same color as Alabaster?
- They are noticeably different: a CIEDE2000 difference of 2.8. Most people can see the difference between Simply White and Alabaster side by side.
- Which is lighter, Simply White or Alabaster?
- Simply White, with an LRV of 89.5 against 82.
Full pages
Related comparisons
Sources: Simply White: LRV and hex from Benjamin Moore technical data (verified 2026-10-02); Alabaster: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.