Simply White (BM 2143-70) vs Cloud White (BM 967)
Illustrative room. Screen colors vary; test a sample before you paint.
Quick decision
- Lighter
- Simply White, LRV 89.5 vs 85.1.
- Warmer
- Cloud White, both warm white (Lab b* 5.4 vs 4.3).
- North rooms
- Simply White: keeps more brightness (L* 92.5 vs 91.1 in north light) and drifts less gray (chroma drop 2.1 vs 2.7).
- Trim that works
- Vanilla Milkshake BM 2141-70, #ECECE3, LRV 81: the Benjamin Moore white closest in hue to both.
- Closeness
- deltaE 1.4, very close. At 1.4, test both side by side if the room is dim or north-facing.
See each color
Simply White (BM 2143-70) is slightly lighter than Cloud White (BM 967) and slightly cooler: LRV 89.5 vs 85.1, deltaE 1.4 (very close).
Side by side
| Measure | Simply White | Cloud White | Gap |
|---|---|---|---|
| Brand | Benjamin Moore | Benjamin Moore | |
| Color code | 2143-70 | 967 | |
| Hex | #F6F6ED | #F2F1E6 | |
| RGB | 246, 246, 237 | 242, 241, 230 | |
| HSL | 60°, 33%, 95% | 55°, 32%, 93% | |
| LRV (light reflectance value) | 89.5 | 85.1 | +4.5 |
| Lab L* | 96.7 | 95.0 | +1.7 |
| Lab a* | -1.6 | -1.6 | 0.0 |
| Lab b* | 4.3 | 5.4 | −1.1 |
| Undertone | Neutral | Neutral | |
| Temperature | neutral | warm | |
| Color family | White | White |
Same paint, two kinds of light
Simply White (BM 2143-70), published as #F6F6ED
#E4EBEB
#FFFFEB
Cloud White (BM 967), published as #F2F1E6
#E0E7E4
#FFFBE6
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Which should you pick
Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.
- Pick Simply White (BM 2143-70) for a small room or a north-facing room, because it is 4.5 LRV points lighter (89.5 vs 85.1), so it bounces back more of the limited light
- Pick Simply White (BM 2143-70) for a south-facing room, because its Lab b* is 4.3 against 5.4, so it is the cooler of the two and offsets warm direct sun
- Pick Cloud White (BM 967) to warm a north-facing room, because it is the warmer of the two (Lab b* 5.4), which counters cool indirect light
Closest matches to Simply White in other brands
Closest matches to Cloud White in other brands
Common questions
- Is Simply White the same color as Cloud White?
- They are very close: a CIEDE2000 difference of 1.4. Side by side you may see a slight difference between Simply White and Cloud White.
- Which is lighter, Simply White or Cloud White?
- Simply White, with an LRV of 89.5 against 85.1.
Full pages
Related comparisons
Sources: LRV and hex from Benjamin Moore technical data (verified 2026-10-02). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.