Simply White (BM 2143-70)
Illustrative room. Screen colors vary; test a sample before you paint.
Simply White (BM 2143-70) is a very light, neutral white from Benjamin Moore: LRV 89.5, so it reflects about 90 percent of the light that hits it.
Colors that go with Simply White
Four Benjamin Moore colors picked for Simply White by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Simply White, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | High Reflective White | SW 7757 | 93 | 1.4 | very close |
| Behr | Whisper White | HDC-MD-08 | 89.3 | 0.7 | indistinguishable |
| Valspar | Pale Bloom | 7002-8 | 86 | 1.9 | very close |
| PPG Paints | Clear Yellow | 1215-1 | 87 | 1.4 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore white colors nearest to Simply White (LRV 89.5) by LRV.
Lighter than Simply White
Darker than Simply White
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2143-70 |
| Hex | #F6F6ED |
| RGB | 246, 246, 237 |
| HSL | 60°, 33%, 95% |
| LRV (light reflectance value) | 89.5 |
| Lab L*, a*, b* | 96.7, -1.6, 4.3 |
| Undertone | Neutral |
| Temperature | neutral |
| Color family | White |
Same paint, two kinds of light
Simply White (BM 2143-70), published as #F6F6ED
#E4EBEB
#FFFFEB
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
Comparisons that include Simply White (BM 2143-70)
More from Benjamin Moore
Common questions
- What is the LRV of Simply White (BM 2143-70)?
- Simply White has an LRV of 89.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Simply White is a very light color.
- What is the closest match to Simply White in another brand?
- Whisper White (Behr HDC-MD-08) from Behr, at a deltaE of 0.7 (indistinguishable).
- Is Simply White warm or cool?
- Benjamin Moore lists Simply White as neutral, with a Neutral undertone. Its Lab b* value is 4.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex from Benjamin Moore technical data (verified 2026-10-02). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.